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A Twist of Americana for Modern Homes
Design & Decor | PUBLISHED 07.01.24 | Jennifer Ventresca

As we prepare to celebrate Independence Day in the United States, we thought we'd take a look at the Americana design aesthetic and look at some successful rooms that blend true Americana pieces with modern styles creating a warm, eclectic environment.
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What is Americana?
In short, if it's American then it's technically "Americana." However, there is a common misperception that "Americana" is simply red, white, and blue flags and accents; things like bunting, carved and gilt bald eagles, early American flag varieties, or even muskets from the Revolutionary War Era. While this is a type of Americana, it is not the whole shebang.
In reality, Americana is so much more than patriotic colors and embodies a rich history of items that characterize all things American; whether cultural, historical, or civic in nature.
Often Americana pieces include 18th and 19th century antiques, artifacts, tools, or historical maps. It might also include items relating to American folklore or cultural heritage (think along the lines of needlework, toys, jugs, hope chests, early to mid-20th century pop culture etc.). Here are a handful of other general categories that collectors of Americana might focus on:
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Maps
Maps are integral to Americana, serving as both practical tools and cultural symbols. They document the diverse geography of the United States, from bustling cities to serene rural landscapes and highlight regional identities and local histories.
In American culture, maps evoke a sense of adventure and exploration, often appearing in literature, art, and popular media as emblems of the nation’s vast and varied terrain. They capture the spirit of road trips, the call to discover new places, as well as a connection to the land -- making them enduring icons of the American experience.
Three Americana examples of maps (clockwise above) include:
- ~ a fantastic artisanal collection of license plate U.S. maps on panels (item #302931),
- ~ a 1864 U.S. Coast survey of the Potomac River from Indian Head to Georgetown (item # 163382), and
- ~ an 1876 climatological map of the United States (item #301344).
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Weathervanes
True Americana enthusiasts might include weathervanes (weathercocks or windvanes) or early American portraiture in their collections alongside vintage Coca-Cola signage.
Weathervanes, often seen atop barns and homes, are iconic symbols of Americana. They reflect a blend of practicality and artistic expression.
Originating in ancient times, these devices were brought to America by early European settlers and became a staple in rural landscapes. In addition to their functional role in indicating wind direction, weathervanes often feature whimsical or patriotic designs, such as roosters, eagles, and ships, showcasing American craftsmanship and culture.
They can serve as historical markers and artistic artifacts, capturing the ingenuity and aesthetic values of different eras in American history.
Three Americana weathervanes (clockwise above) include:
- ~ a charming large-scale decorative rabbit weathervane (item #181961),
- ~ an antique Americana copper cow weathervane (item #148251), and
- ~ an antique tin horse-drawn carriage weathervane (item #158620).
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Portraiture
Portraiture holds a significant place in Americana collections. They reflect the cultural and social evolution of the United States.
Initially, colonial portraiture served to document the likenesses and status of prominent individuals, often highlighting wealth and lineage. As the nation grew, so did the diversity of its subjects and styles, with artists capturing a broader spectrum of American life, from presidents and pioneers to ordinary citizens.
This art form not only preserves the visages of influential figures but also offers a window into the historical contexts, values, and identities that shaped American society.
American portraiture continues to evolve, embracing new mediums and perspectives while maintaining its role as a vital narrative of the nation's heritage.
Americana portraits (clockwise above) include:
- ~ a primitive American School style oil on panel signed in lower right (item #265327),
- ~ a 19th-Century American folk art family portrait oil on canvas (item #38791),
- ~ an American primitive oil on canvas painting of a young girl (item #142910), and
- ~ a 19th-Century oil on canvas portrait of a family on a terrace (item #207487)
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Vintage Coca-Cola Signs and Memorabilia
Vintage Coca-Cola signage and memorabilia are quintessential elements of Americana, symbolizing the country's commercial and cultural history. These items range from tin signs and advertising clocks to branded merchandise. They evoke nostalgia and reflect the evolution of marketing and consumer culture in the United States.
The iconic red and white logo, classic slogans, and vibrant artwork of vintage Coca-Cola ads capture the spirit of different eras, from the early 20th century through the mid-century boom. Collectors and enthusiasts treasure these artifacts not only for their aesthetic appeal but also for their ability to transport collectors back to a bygone era -- one that celebrates the legacy of one of America's most iconic brands.
This grouping of Americana examples include (clockwise above):
- ~ a fabulous vintage Coca Cola rectangular 59" restaurant sign (item #312318),
- ~ a fully and professionally restored 10-cent the Vendo Company model F39B5 Coca Cola bottle dispenser (item #62596), and
- ~ a collection of Coca Cola decor (item #13885).
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Patriotic Themes
Patriotic themes such as flags, the Stars and Stripes, and the red, white, and blue color scheme are deeply woven into the fabric of Americana, symbolizing national pride and unity. These elements are prominently displayed during national holidays like Independence Day, Memorial Day, and Veterans Day, and serve as visual representations of American values and heritage.
The flag, with its stars and stripes, embodies the nation's history, struggles, and achievements, while the colors red, white, and blue are used in various forms of decoration and attire to express patriotism.
From political rallies to sports events, these themes evoke a sense of collective identity and honor the ideals of freedom and democracy that define the United States.
Various examples of patriotic themed Americana (clockwise above) include:
- ~ an antique American folk art painted sheet metal "Buy War Bonds" sign (item # 205925),
- ~ a decorative painted wood American flag (item #170427),
- ~ a rare 42 star American flag circa 1890 -- known as the "243 Day Flag" (item #118769), and
- ~ an incredible American primitive painting by L.M. Cooke entitled, "Salute to General Washington in New York Harbor" (item #94370)
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Colonial & Early American Primitives
Colonial furniture and homemade pieces represent a fundamental aspect of Americana, embodying the practicality and resourcefulness of early American settlers.
Characterized by rustic craftsmanship, these items often feature simple, sturdy designs made from locally sourced wood, such as pine, maple, and oak. Functional and durable, Colonial furniture includes iconic pieces like the Windsor chair, trestle tables, and chests, reflecting the utilitarian needs and aesthetic sensibilities of the period.
Handmade with attention to detail, these furnishings not only provided comfort and functionality but also conveyed the modest elegance and ingenuity of early American life. Today, Colonial and primitive pieces are cherished not only for their aesthetics, but because they serve as a tangible link to the nation's formative years.
Various examples of colonial and early American themed Americana (clockwise above) include:
- ~ a Sarah Ellen Whitley (dated 1847) needlepoint on fabric (item #233641),
- ~ an early American floral painted blanket chest circa 1850s (item #144001),
- ~ an early American cherry wood nightstand (item # 312056), an early American Windsor rocking chair (item #306963),
- ~ an 18th Century William and Mary style two-over-two oak hall chest (item #291704), and
- ~ an early American enamelware eight piece mixed set (imtem #206137).
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Pop Culture & Legendary Icons
Pop culture and legendary icons are central to Americana, reflecting the dynamic and diverse spirit of the United States. From the golden age of Hollywood with stars like Marilyn Monroe and James Dean to music legends such as Elvis Presley and Michael Jackson, these figures shaped global entertainment and influenced generations.
Icons like Superman, Mickey Mouse, and the Beatles are symbols of American creativity and innovation, transcending their original mediums to become cultural cornerstones. Through film, music, television, and comics, these icons encapsulate the aspirations, challenges, and trends of different eras, offering a lens through which to view the evolving American experience.
Today, they continue to inspire and represent the enduring appeal and impact of American pop culture on the world stage.
Pop culture and iconic pop legends also make up American collectibles and include (clockwise above):
- ~ a LeBron James signed #23 jersey with JSA authentication and four other 2006 team signatures (item #118759),
- ~ a Gilbert Barker reproduction Sinclair Gas pump (item #3077),
- ~ a Laura Sotka (American, 20th C.) "Pop Yorkie" signed limited edition print (item #265388),
- ~ a large assortment of vintage mid-1900s 45 RPM records (item #224768),
- ~ an extensive collection of over 500 PEZ dispensers (item #256014),
- ~ a Pharrell Williams autographed and personalized photo with Jeff Gordon (item #315303),
- ~ an original Mobil Gas pump topper face from a Mobil Gas pump globe (item #65520),
- ~ a Harley Davidson collectibles grouping including clock, birdhouse, die-cast replica (item #245322), and
- ~ an EM Zax (Am., 20th/21st C) mixed media collage entitled "Marilyn" (item #306197).
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Fraternal Orders, Clubs and Societies
Fraternal orders, clubs, and societies along with their memorabilia are significant aspects of Americana, reflecting the communal spirit and civic engagement characterizing American society.
Organizations like the Freemasons, Odd Fellows, and the Elks, as well as local fire departments and social clubs, have long been integral to community life. The memorabilia from these groups—ranging from badges, ribbons, and ceremonial regalia to vintage photographs and meeting minutes—captures the history and traditions of these organizations. These artifacts serve as reminders of the fellowship, mutual aid, and shared values that these groups fostered among their members.
Collectors and historians value these items for their ability to provide insight into the social networks and community-building efforts that played a crucial role in shaping American identity.
Memorabilia and ephemera from a variety of societies, fraternal orders, and other organizations include (clockwise above):
- ~ a collection of various historical and military medals, buttons and badges (item #98472),
- ~ a John Frick sterling silver teak-lined trophy box (item #198223),
- ~ a U.S. Supreme Court Justice Felix Frankfurter inscribed and signed New York Bar Association annual dinner invitation (item #146176),
- ~ a sterling silver Fraternal Order of Eagles cigar cutter (item #156903),
- ~ a M.C. Lilley & Company Fraternal Masonic Templar knight's sword and scabbard (item #3163278), and
- ~ a magnificent vintage 14k gold 1968 winged-foot golf club championship pendant -- front and back -- (item #236908).
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What We Love:
For all the quirks and stylistic traits of Americana pieces, we believe that Americana elements can be added to any home style. Here are a few of our favorite examples.
We love the mix of contemporary (crisp white built-in bookshelves) juxtaposed with more traditional pieces (look at the leatherbound books, the classical busts, model airplane, and other accessories). This shelf display (above) featured in htgv.com's Unique Ways to Add Americana Style to Your Home.
But more importantly, we L-O-V-E the use of groups to artfully style the shelves. Subtle? Yes. But very, very effective!
This living room vignette (below), featured in Country Living Magazine, is a beautiful example of blending touches of Americana into a modern room. Note the simple layering of primitive portraiture with assorted vases on the mantletop. Super sophisticated, yet understated.
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If you want to see more examples of rooms we love, get more ideas for integrating Americana elements to your home, or to see some of our merchandise to get the look, we encourage you to take a peek at our Pinterest board: Americana Twists for Modern Homes!
Keywords: Americana, patriotic, independence day, july 4th, 4th of july, july 4, american, collection, folk art, pop culture, stars and stripes